Ella's Wool Blog


The trick to stay warm at Halloween without ruining the costume

Halloween is around the corner, hooray!!

What kind of costume will your child wear this year? Are you dressing up, too?

In Norway, the Halloween celebration is pretty new.

In the 80’s when I was a young girl, we did something called “Julebukk”, which was similar.

Julebukk takes place between the 1st day of Christmas (what’s called Christmas Day here) and New Years Day. To “walk” Julebukk, you dress your kids up as cute Santa’s helpers. Then you walk around the neighborhood, ringing the bells at peoples homes and singing a Christmas carol or two when they open the door. Then they’d give the kids candy afterwards.

(In the 80’s we walked around without the parents - I’m not sure if that’s the case anymore!)

Since the average temperature in Oslo, Norway at that time of year is around 25°F, we had to do something clever to keep our kids warm without ruining the Santa’s helpers’ costume with a big coat over the top.

The answer was a thin layer of soft merino wool underneath the costume: simply a merino wool top and a merino wool longjohns. Your kids will stay warm!

For the smaller toddler or baby, a merino wool onesie and merino wool tights will do the trick.


We’ve brought this “wooly” tradition into our yearly trick or treat tradition here in Brooklyn. Now Ella’s friends have also learned to wear a thin layer of wool underneath the costume every Halloween.

Have a great Halloween celebration this year, and best of luck with the costumes!


Best wishes,


Ella's mom

Posted by Vibeke Johansen


Keep Your Kids Warm This Winter, and Make Some Memories!

Some of my best childhood memories from Norway are of spending almost every weekend from December to April at our family cabin the mountains.

When we got there, us kids would start playing outside right away while our parents dug out the snow to let us into the cabin and started warming it up inside. Meanwhile, we were having so much fun outside! We’d only come inside for meals and when it got too dark.

Every day the whole family went either cross country or downhill skiing. When we got back to the cabin, we’d spend hours making the perfect slide down the hill behind the cabin. We watered it every night to make it extra fast, too! When the snow was deep enough, we’d jump from the roof and land in the soft snow outside the kitchen window. What fun!

The temperature those days rarely climbed over 25 °F - often much colder. Yet I don’t remember being cold too much - except for my toes! My parents knew enough to put me in a wool base layer – longs and an undershirt from the itchy days before we discovered magical merino wool – but on my feet they couldn’t have made a worse mistake if they had tried!

For some reason, they insisted I wear cotton socks under my thick knit wool socks, and then I’d squeeze into ski boots I had outgrown. I could barely wiggle my toes in there, and as soon as the first snowflake found its way down my boot, melting to make my tennis socks even the slightest bit wet, my toes turned to icicles!

In Norway we have an expression that goes “There’s no such thing as bad weather, just bad clothing”. Those tennis socks and overly tight boots were the perfect example of bad clothing. But we were happy, and didn’t know any better. When the cold got too bad, we would take off our boots and socks and rub warmth into our toes. If we were on one of our ski trips, my dad might make a little fire for coffee and hotdogs, and we would warm our toes over the flames. When I discovered modern merino wool socks a little later in life, I could hardly believe it! 

The lessons of a Norwegian winter are pretty simple, and the number one rule is that wool keeps you warm, dry, and cozy! If you need to keep your kid (or yourself!) warm this summer, take a look at our infographic - a step-by-step guide to layering, winterizing, and preparing for the cold weather!

I hope you make some great memories of your own this winter!

Posted by Vibeke Johansen


How fast do you dress you child when you're heading outdoors?

Keep Your Kids Dry This Winter Break - From the Inside Out!

It’s the middle of winter, and you’ve got a few young kids who each need a bunch of layers before they can head outside. You know what that means: you need to put each layer on them yourself.

The problem is that by the time you’ve finished dressing the last kid, the first one has been sitting in her snowsuit for 10 minutes, sweating like crazy! Then, when you finally make it out the door, she’s going to be cold and clammy within a few minutes.

Parents might recognize this problem, and Scandinavians might recognize the solution: merino wool. This type of wool is soft against the skin, resists odor, and keeps a kid warm when it’s wet like no other fabric around. Best of all, it’s 100% natural. It’s the fabric to rely on to keep your kid warm and happy all through the winter.

The most important layer is the inner layer, which wicks away moisture and keep your child warm.

Have a great winter break.

And Happy Valentine's day:-)

Winter’s best wishes,
Vibeke (Ella’s mom)

Posted by Vibeke Johansen


Contest: Ella's Fifth Birthday Giveaway

With both Christmas and Ella's birthday coming up, you better believe Ella is hard at work writing and rewriting her wish list. (And, not coincidentally, also learning how to spell "princess" and "sparkling".)

That gave us an idea: We want to know what you want from Ella's Wool. And to give you an incentive to share your wish with us, we're going to give one of you just what you ask for.

That's right! You can ask for any product on Ellaswool.com, and if you're the lucky winner, we'll send it to you, as a pre-Christmas gift.

Just write "I want one of these…"* and share the link or picture with us, anywhere in social media: We're on Facebook, Twitter, Pinterest, Instagram … It doesn't really matter as long as it get's on our radar.

The contest goes until Ella's fifth birthday, December 5, when we'll draw a winner on random from all the submitted wishes. The next day, we'll contact the winner to get the details, like size, color and where you want it delivered.

You can wish for as many things and anything you want (and since each wish gets you an entry, multiple wishes will increase your chances of winning), but you can only win one thing.

We're looking forward to seeing and hearing what you wish for.

Good luck. And Happy Ella's Birthday!

*) You don't actually have to write "I want…", but you need to make it clear that you actually want what you're asking for. It's not enough to just post a link.

Posted by Christian Nordtomme


How to dress your baby for cold weather (infographic)

Everyone knows to dress in layers when it’s cold. But did you know that the wrong layers will defeat the purpose?

So, how do you dress your baby to be comfy and warm all winter long? We've put together an infographic that shows you how. 

Did you for example know that the neck and upper back is the perfect place to feel if your baby is too warm or too cold? Or that tight layers will work against you? A tight top layer will squeeze the pockets of warm air out from the inner layers, and make it harder to stay warm. Prevent it by using base layers in soft merino wool. GET IT HERE.

Below you can see the full infographic, and learn when to put which pieces of clothing on your little one too keep her comfy and happy.




Posted by Vibeke Johansen