Ella's Wool Blog


5 holiday problems solved by wool

As we enter the holiday season, many of us prepare for travel.

There’s a lot to think and worry about, especially if it’s the first big trip for the youngest members in the family. At Ella’s wool we like to keep things simple. By dressing them in wool, we simply have fewer problems to worry about. 

Planes can be cold, cars can be hot, and with the kids being strapped in a seat for the journey, it’s not easy to dress or undress them. By having the kids wear a base layer of thin wool, we make sure they are as comfortable as can be. It’ll keep them warm against cold draft, but won’t make them too hot if the temperature rise, and it’s easy to add or remove outer layers.How to dress for long flights and drives?


A base layer in wool will keep your kid warm even when the wool gets wet. 


How to keep clothes looking good?

Wool clothes looks good, even when they have been stuffed into a suitcase or small bag. Shake off any creases, dress kid and you are ready for whatever social event that’s on your calendar. Quality wool always looks classy and fresh. No iron needed!


How to keep clothes clean?


Kids spill and get dirty, but because of the self cleaning qualities of wool, you don’t have to wash it as often as other fabrics. Meaning they can be worn longer, which is practical when you can’t pack that many shifts. Stains can be removed by a damp cloth and smells can be aired out.

But if your wool gets greasy or it’s really time for a real wash, use this great wool and cashmere shampoo for machine wash and hand wash. It will keep the woolies forever soft.

How to get them to sleep?

Getting kids to sleep in new locations can be tricky. Different bed, lighting and sounds keep the young ones up way past bed time. So at least make sure they have the softest, most comfortable fabrics next to their skin. Wool transports night sweat away from the body, keeping them warm and dry, and that will help calm them down faster. If you don’t have a woolen pyjamas yet, you can let them sleep in the base layer.

What to pack?

You want to keep it light, but have to pack enough for the whole family. Wool is lightweight, doesn’t crease, doesn’t need to be cleaned that often and can double as sleepwear. That should make packing easier, right?



Now, if only wool would prevent us from eating too much good food this season…

Happy Holidays to you all!

Stay warm,

Ella’s Mom

Posted by Christine Surlien


The trick to stay warm at Halloween without ruining the costume

Halloween is around the corner, hooray!!

What kind of costume will your child wear this year? Are you dressing up, too?

In Norway, the Halloween celebration is pretty new.

In the 80’s when I was a young girl, we did something called “Julebukk”, which was similar.

Julebukk takes place between the 1st day of Christmas (what’s called Christmas Day here) and New Years Day. To “walk” Julebukk, you dress your kids up as cute Santa’s helpers. Then you walk around the neighborhood, ringing the bells at peoples homes and singing a Christmas carol or two when they open the door. Then they’d give the kids candy afterwards.

(In the 80’s we walked around without the parents - I’m not sure if that’s the case anymore!)

Since the average temperature in Oslo, Norway at that time of year is around 25°F, we had to do something clever to keep our kids warm without ruining the Santa’s helpers’ costume with a big coat over the top.

The answer was a thin layer of soft merino wool underneath the costume: simply a merino wool top and a merino wool longjohns. Your kids will stay warm!

For the smaller toddler or baby, a merino wool onesie and merino wool tights will do the trick.


We’ve brought this “wooly” tradition into our yearly trick or treat tradition here in Brooklyn. Now Ella’s friends have also learned to wear a thin layer of wool underneath the costume every Halloween.

Have a great Halloween celebration this year, and best of luck with the costumes!


Best wishes,


Ella's mom

Posted by Vibeke Johansen


Keep Your Kids Warm This Winter, and Make Some Memories!

Some of my best childhood memories from Norway are of spending almost every weekend from December to April at our family cabin the mountains.

When we got there, us kids would start playing outside right away while our parents dug out the snow to let us into the cabin and started warming it up inside. Meanwhile, we were having so much fun outside! We’d only come inside for meals and when it got too dark.

Every day the whole family went either cross country or downhill skiing. When we got back to the cabin, we’d spend hours making the perfect slide down the hill behind the cabin. We watered it every night to make it extra fast, too! When the snow was deep enough, we’d jump from the roof and land in the soft snow outside the kitchen window. What fun!

The temperature those days rarely climbed over 25 °F - often much colder. Yet I don’t remember being cold too much - except for my toes! My parents knew enough to put me in a wool base layer – longs and an undershirt from the itchy days before we discovered magical merino wool – but on my feet they couldn’t have made a worse mistake if they had tried!

For some reason, they insisted I wear cotton socks under my thick knit wool socks, and then I’d squeeze into ski boots I had outgrown. I could barely wiggle my toes in there, and as soon as the first snowflake found its way down my boot, melting to make my tennis socks even the slightest bit wet, my toes turned to icicles!

In Norway we have an expression that goes “There’s no such thing as bad weather, just bad clothing”. Those tennis socks and overly tight boots were the perfect example of bad clothing. But we were happy, and didn’t know any better. When the cold got too bad, we would take off our boots and socks and rub warmth into our toes. If we were on one of our ski trips, my dad might make a little fire for coffee and hotdogs, and we would warm our toes over the flames. When I discovered modern merino wool socks a little later in life, I could hardly believe it! 

The lessons of a Norwegian winter are pretty simple, and the number one rule is that wool keeps you warm, dry, and cozy! If you need to keep your kid (or yourself!) warm this summer, take a look at our infographic - a step-by-step guide to layering, winterizing, and preparing for the cold weather!

I hope you make some great memories of your own this winter!

Posted by Vibeke Johansen


How fast do you dress you child when you're heading outdoors?

Keep Your Kids Dry This Winter Break - From the Inside Out!

It’s the middle of winter, and you’ve got a few young kids who each need a bunch of layers before they can head outside. You know what that means: you need to put each layer on them yourself.

The problem is that by the time you’ve finished dressing the last kid, the first one has been sitting in her snowsuit for 10 minutes, sweating like crazy! Then, when you finally make it out the door, she’s going to be cold and clammy within a few minutes.

Parents might recognize this problem, and Scandinavians might recognize the solution: merino wool. This type of wool is soft against the skin, resists odor, and keeps a kid warm when it’s wet like no other fabric around. Best of all, it’s 100% natural. It’s the fabric to rely on to keep your kid warm and happy all through the winter.

The most important layer is the inner layer, which wicks away moisture and keep your child warm.

Have a great winter break.

And Happy Valentine's day:-)

Winter’s best wishes,
Vibeke (Ella’s mom)

Posted by Vibeke Johansen


Contest: Ella's Fifth Birthday Giveaway

With both Christmas and Ella's birthday coming up, you better believe Ella is hard at work writing and rewriting her wish list. (And, not coincidentally, also learning how to spell "princess" and "sparkling".)

That gave us an idea: We want to know what you want from Ella's Wool. And to give you an incentive to share your wish with us, we're going to give one of you just what you ask for.

That's right! You can ask for any product on Ellaswool.com, and if you're the lucky winner, we'll send it to you, as a pre-Christmas gift.

Just write "I want one of these…"* and share the link or picture with us, anywhere in social media: We're on Facebook, Twitter, Pinterest, Instagram … It doesn't really matter as long as it get's on our radar.

The contest goes until Ella's fifth birthday, December 5, when we'll draw a winner on random from all the submitted wishes. The next day, we'll contact the winner to get the details, like size, color and where you want it delivered.

You can wish for as many things and anything you want (and since each wish gets you an entry, multiple wishes will increase your chances of winning), but you can only win one thing.

We're looking forward to seeing and hearing what you wish for.

Good luck. And Happy Ella's Birthday!

*) You don't actually have to write "I want…", but you need to make it clear that you actually want what you're asking for. It's not enough to just post a link.

Posted by Christian Nordtomme