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Why we're launching socks

I have memories from my childhood of going skiing with tube socks, and having feet so cold I could hardly feel them. I learned to love the sting of blood rushing back into my freezing toes. Then I learned what a difference a good merino wool sock makes, and I never looked back.

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15 Screen-Free Activities for your next Family Camping Trip

These days, kids are glued to their electronics more than ever before. It’s easy to say yes to packing these items on a camping trip especially if they’ll help keep your kiddos from misbehaving. But, the whole point of camping is to get outside and enjoy nature, as well as some screen-free time! So we're sharing 15 of our favorite screen-free activities for you and your kiddos to try that will have them forgetting you left their bag of electronics at home!

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Ways to Wear your Wool this Summer

(photo by Ariel Tyson)   Getting ready to pack away your wool in the basement for the summer? Hold on just one second! Before you store your wool away for the next couple of months, you may want to consider leaving a few key pieces hanging in your closet. Below, we're sharing 8 activities that your wool base layers are perfect for. Yes, even during the warmer months. Bed Time Stories Many of us have the air conditioning cranked during the spring and summer time to seek reprieve from the hot and sticky weather. But, with cooler indoor temperatures, we recommend keeping your kiddos’ tank top base layer set handy. This is the perfect set for children to wear to...

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