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Braving Nemo the Blizzard

Oh, no! Nemo has descended on us, and it looks like we're stuck in the blizzard this weekend. (Click here to check out MTA's advisory.) Since we can't stand the thought of kids not having wool during a snow storm, this one weekend we'll offer free, same-day direct delivery of warm wool clothing to our neighbors in Park Slope.  So, if you live between Flatbush Avenue and 9th Street, between 5th Avenue and Prospect Park West in Brooklyn, use promocode Nemo911, and we'll personally deliver your cozy, warm wool to your door. Now, Nemo is probably going to try to make it difficult for us to get around, so we can't make any promises about how quickly we'll come, but we'll hustle....

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Come meet Ella's Wool at our favorite Brooklyn toy store, Norman & Jules

Do you want to see Ella's Wool's products in real life? Now you'll get a chance to come see us in person.  From Thursday, February 7 and for one week, we'll be hanging out at our favorite toy store in Brooklyn, Norman & Jules, occupying a corner of the store with our stuff. View Larger Map If you haven't yet been, Norman & Jules is worth a trip in and of itself. They've got awesome, hand-crafted, classic toys, made from all sustainable materials. So bring your kids along, and maybe invite some other parents and kids along, and come by Norman & Jules at 158 Seventh Avenue, between Garfield St. and 1st Street in Brooklyn. (The B, Q, F and...

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How to stay safe outdoors

Kids benefit so much from playing outdoors, keeping them inside is not really doing them a favor. But many parents are afraid of taking the kids outside in the cold weather, fearing they’ll will freeze or catch a cold. Actually, a bigger problem is that the kids get too warm! Parents tend to dress the kids when they are cold themselves, forgetting that kids actually run around and play when outdoors. So they get hot and sweaty, while we clutch our take away coffee and dream about the fire place. In Norway, kids at daycare and schools are only kept inside if the temperature drops under 14 F. This is possible with proper clothing, starting with the base layer in...

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Happy new year - and our favorite resolution: go outside!

New year, new resolutions, a new chance for everything and no more chocolate, like, for ever?  It’s easy to mock this time of year’s hard to keep promises to oneself. So why don’t pick a resolution that is easy to stick to, that will keep you in shape and will be good for the whole family: be more outdoors - even when it is cold You don’t need to book a trip to Alaska to have some great outdoor experiences. Start small with a trip to the park. Bring food and enjoy a simple meal outside. Make it easy, it’s not like you need to make the food from scratch from ingredients you collect in the wilderness to make it...

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